More than a hundred years of experience
Luhta Sportswear Company is a leading Finnish clothing group, one of the largest sportswear companies in Europe. Active people in more than 50 countries around the world have chosen and use our unique brands and products, representing Finnish heritage and know-how.
One of Europe’s largest sportswear companies
Luhta Sportswear Company is the leading Finnish clothing Group and one of Europe’s largest sportswear companies. We are headquartered in Finland and we have about 900 employees. Group turnover is some €181 million (year 2025). Our special expertise is in the design, manufacture and sales of casual, athletic, fashion and outdoor clothing, footwear and accessories. The portfolio also includes home furnishings and pet products.
Our clothing brands representing our Finnish heritage and the know-how that has been passed down through several generations in our company are worn by active people in many countries. Our products are sold to wholesalers and key European retailers as well as in our own brick and mortar stores and online.
We are known around Europe for our Luhta, Icepeak, Rukka and Dachstein brands. Fashion collections we have under Balmuir, Ril’s and Your FACE brands. Operating in the multi-channel environment, the Group includes the Luhta Brand Store chain focusing on casual sportswear, Your & More chain specializes in timeless and individual fashion collections, Balmuir- and Your FACE brand stores offer women’s fashion and Luhta brand store introduces the best pieces of Luhta collections in downtown Helsinki. Luhta Lifestyle Store and Balmuir Concept Store meet travellers at Helsinki airport, and Luhta Outlet stores offering previous seasons’ collections and special batches for consumers at bargain prices. The Group’s customer loyalty program, Luhta aClass, is valid in all our retail stores and online.
The Group’s products are sold in more than about 50 countries. The main market areas have subsidiaries, and sales in the smaller market areas are organized through agencies and import organizations. In addition to Finland, the Group’s most important market areas are Germany, France, Austria, Italy and the Netherlands.
Luhta Sportswear Company combines dynamic design, quality production, solid customer understanding and effective marketing into a portfolio of smart-choice brands. This focus gives us deep insight into creating maximum long-term value for all our stakeholders. We strive to anticipate evolving consumer expectations and continuously reinvent our forward planning to match them most profitably. By maintaining close customer and end-user focus, we have the most powerful tools for achieving commercial success and building an enduring reputation.
Luhta Sportswear Company today
Founded in 1907
100% family-owned business
Luhta has 56 stores
>7,000 sales sites
Ca. 1000 professionals
Sales in >50 countries
Mission and Vision
In 2022, we forged a strategy focused on our company’s future success factors. Based on the new strategy, we have updated the mission, vision and values guiding Luhta Sportswear Company’s operations to summarize why our company exists, what we want to achieve and how we work as a company, and to describe the company’s ambition.
We defined our company mission and vision as follows:
MISSION
We inspire an active and healthy lifestyle from one generation to another.
From one year to the next in our 118-year history we have created design, products and collections that have inspired people around the world to live an active lifestyle.
Our products are designed to help enjoy life: We are active outdoors, we decorate, we live every day to the fullest, and we celebrate weekends. These moments are part of us and our life story.
VISION
Inspiration and success for the next 100 years.
We are proud of our 115-year heritage – the strong foundation and deep know-how we have built over the years. We are moving confidently into the next 100 years. We are one of Europe’s largest sportswear companies. In the future we want to be one of the world’s largest outdoors-inspired sportswear companies. We have created many success stories with our customers and consumers – and we will create many more.
Through our business, we create a positive impact on active and healthy lifestyles. The choices we make matter, and we want to be part of building a future that is a better place to live – an aim that will become increasingly important in the future. We offer high-quality products for a wide audience – products with excellent design, quality and value for the money.
We value long-term cooperation, and we are committed to collaborating with our internal and external partners. By working together and following our shared passion, we will continue to create new success stories for future generations.
Values
Shared values create a foundation for our operations and our development. We see values as important for our success. They help us to shape the way we work, to make the right choices – even in difficult situations, and to be more resilient. We expect everyone in our company to work in line with our values, and we want our values to be outwardly visible through our everyday actions. Our values are summarized in the following four core concepts:
Internal entrepreneurship
We give room to develop and grow, take responsibility and influence.
Together with our enthusiastic, development-oriented and highly skilled personnel, we constantly create new success stories.
We take initiative and responsibility, and we see things through.
We support an environment where our people develop their skills.
Renewal
We are curious and innovative, and we dare to challenge ourselves and each other.
We are brave and agile in decision-making and open to change.
We innovate and keep up with development in the international environment.
We discuss openly and learn from adversity.
Working together
Together we achieve more and succeed.
We support the creation of team spirit; we succeed together and communicate openly.
Everyone has a responsibility to ask, listen, care and intervene. Each of us has an important role to play as part of the team; we respect each other.
We value each person as an individual and support their overall wellbeing.
Responsibility
Through our choices, we want to leave behind a better world.
Our operations are transparent, and we commit to the sustainability targets we set.
We take action, we are aware of our responsibilities, and we encourage all our stakeholders to make responsible choices.
We design and create products that last, in terms of both quality and design.