Brand Introductions
Luhta Sportswear Company, Icepeak, Rukka
Brand Name: LUHTA SPORTSWEAR COMPANY
Overview
Luhta Sportswear Company is a Finnish family business founded in 1907 in Lahti, also known as the L-Fashion Group. Our best-known brands are Luhta, Icepeak, Rukka, Torstai, Dachstein, Ril’s, and Your FACE.
Luhta is the leading Finnish clothing group, one of the largest sportswear companies in Europe. Active people in more than 50 countries around the world have chosen and used our unique brands and products, representing Finnish heritage and know-how. The Group's main markets are Central Europe, Germany, Austria, France, the Netherlands, and Italy.
Basic information
English name: Luhta Sportswear Company
English legal name: L-Fashion Group Oy
Industry: Outdoor Apparel
Brand Vision: We inspire an active and healthy lifestyle from one generation to another.
Main product lines: Jackets, pants, shoes, and other products
Brand headquarters: Lahti, Finland
Brand introduction
Luhta Sportswear Company has established a diverse product line to meet the needs of different customers and provides integrated services from clothing to accessories for R&D, production, and sales. It always adheres to the brand characteristics of "calm, harmonious, simple, and relaxed". Its unique product development, design, production, and sales capabilities provide consumers with professional, comfortable, and cost-effective outdoor leisure sportswear.
Business introduction
Luhta Sportswear Company specializes in integrated services such as R&D, production, and sales of outdoor sportswear and ski clothing.
Brand history
1907-Mr. Vihtori Luhtanen founded his own company
1910-Mr. Vihtori Luhtanen built up their own sewing workshop
1920-Mr.Luhtanen expanded his business to Helsinki
1928-The first industrial sewing workshop was completed in Lahti with 30 employees
1950s-Market supply and competition gradually returned to normal, and the product focus was more on casual wear
1960s-Main products were dresses, shirts, and trousers; meanwhile, new distribution channels were developed
1970s-Luhta began to enter the international market, actively researched and developed new products, and adapted to the process of globalization
1980s-Luhta Group launched outdoor clothing and ski clothing in Europe
1990s-Luhta already owned LUHTA, RUKKA, ICEPEAK, and other business lines
2000-Luhta began to build a new global operating system; and officially changed its name to Luhta Sportswear Company
Brand Concept
Luhta Sportswear Company combines dynamic design, quality production, solid customer understanding and effective marketing into a portfolio of smart-choice brands. This focus gives us deep insight into creating maximum long-term value for all our stakeholders.
Brand Name: ICEPEAK
Introduction
ICEPEAK is a Finnish outdoor apparel brand headquartered in Lahti, Finland. The ICEPEAK brand is a branch of LUHTA, which builds a brand matrix to meet the needs of user groups and market segments.
Today, ICEPEAK has more than 200 independent stores in 44 countries around the world and has large flagship stores in Finland, the Netherlands, the United Kingdom, and other European countries. At the same time, it also supplies more than 4,000 multi-brand sports stores across Europe. In the 2022 Beijing Winter Olympics, the Finnish national team became popular in China for wearing ICEPEAK outfits.
Basic information
Brand Name: ICEPEAK
Affiliated company: Luhta Sportswear Company
Founded: 1996
Industry: Outdoor Sportswear
Main products: Ski suits, jackets, pants, shoes, soft shell jackets, and other products
Brand headquarters: Lahti, Finland
Brand Introduction
The ICEPEAK is a branch of LUHTA (Luhta Sportswear Company) that meets the needs of different user groups and market segments. With LUHTA (Luhta Sportswear Company)'s accumulated technology, R&D capabilities, and operating experience in the field of sports product design, production, and sales, Icepeak provides a variety of outdoor sports clothing and shoes for different outdoor sports needs. ICEPEAK’s main product lines include jackets, pants, shoes, soft shell jackets for all ages, and other outdoor clothing.
Business introduction
ICEPEAK specializes in R&D, production, and sales of ski suits, jackets, jackets, pants, shoes, soft shell jackets, and other integrated services.
Brand Services
One of the most important areas for ICEPEAK is active and innovative product development. We integrate functionality, comfort, and adaptability to make products suitable for different sports environments.
About 70% of the products offered by ICEPEAK are fundamentally changed every year to ensure products with innovative concepts and advanced materials for all target groups in all market segments.
Brand History
ICEPEAK was founded in 1996
In 2010, ICEPEAK officially entered China
2017, The 110th anniversary of the establishment of the head office LUHTA. In the same year, ICEPEAK sponsored the Nordic World Ski Championships.
2020, ICEPEAK entered Tmall and the online flagship store was put into operation
2022, Beijing Winter Olympics, ICEPEAK became the clothing sponsor of 6 Chinese national skiing teams: Chinese National Free Ski Half Pipe Team, Chinese National Free Ski Big Air and Slope Style Team, Chinese National Ski Jumping Team, Chinese National Biathlon Team, Chinese National Nordic Combined Team, and Chinese National Free ski Ski Cross Team, providing training and competition uniforms. In addition, ICEPEAK is also the clothing sponsor of the Finnish national team at the 2022 Beijing Winter Olympics.
Sponsorship
In 2017, sponsored the Nordic World Ski Championships;
In 2018, on the occasion of the Pyeongchang Winter Olympics, ICEPEAK became the clothing sponsor of the Finnish national team; in the same year, ICEPEAK established a partnership with the Toyota Gazoo team and became the official clothing partner of the Toyota Gazoo team. In the WRC (World Rally Championship) 2018 season, ICEPEAK helped the Gazoo team win the season championship.
In 2019, ICEPEAK appeared at the launching ceremony of the "2019 China-Finland Winter Sports Year";
In 2019, ICEPEAK sponsored FIS (International Ski Federation) Ski Jumping World Cup Norwegian Ski Jumping Team;
In 2020, ICEPEAK became the clothing sponsor of the Finnish National Team at Tokyo Olympic Games.
In 2022, ICEPEAK became the clothing sponsor of the Finnish National Team at Beijing Winter Olympic Games.
In 2022, ICEPEAK became the clothing sponsor of 6 Chinese national ski teams at Beijing Winter Olympics.
Brand Concept
ICEPEAK has been committed to the development of winter sports, improving the professional experience of sports outdoors, and advocating happiness and safety outdoor sports. Through a comprehensive product line coverage, it meets the needs of sports, leisure and daily wear from children to adults; it meets the multi-scene wear from professional outdoors to urban leisure.
Brand Culture
ICEPEAK comes from Finland, the beautiful Nordic "land of a thousand lakes". Nearly 1/3 of Finland's land is located in the Arctic Circle, and there are over 190,000 lakes in the territory. The natural environment bestowed by God has created a vast natural outdoor playground for people living in this land. ICEPEAK is like an ice peak on Lapland, Finland, born in this land of ice and snow.
As a Finnish winter outdoor sports brand, ICEPEAK inherits the Finnish snow gene, derives four-season sportswear, and shares the relaxing, free, and pleasant outdoor concept with more outdoor lovers.
From design, research and development, to logistics, ICEPEAK takes advantage of globalization and upholds a professional attitude to help China's outdoor industry and open up a wonderful journey!
Trademark information
Registration number: G841391, applicant: L-Fashion Group Oy.
Brand name: RUKKA
Overview
RUKKA is a sportswear brand from Finland and one of the most famous professional sportswear manufacturers in Europe. It provides personal functional sportswear in any weather conditions such as running, cycling, cross-country skiing, alpine skiing, motorcycles, and all-around sports series.
Basic information
English name: RUKKA
Affiliated company: Luhta Sportswear Company
Brand headquarters: Lahti, Finland
Brand Introduction
Rukka is mainly engaged in the design, development, manufacture, distribution, and promotion of sports and leisure clothing, footwear, and accessories. It has many years of professional R&D, manufacturing, and sales experience. Rukka products are sold in more than 30 countries, and the main market except Finland is Europe. Its product line covers jackets, pants, shoes, shirts, and Rukka has three different product lines: Sport, Motorsport and Pets.
Brand History
Established in 1950 under the name "AB Sportbeklädnad Urheiluvaatetus Oy" ("Sportswear Ltd."), the first products included sportswear and more.
The founders of the company were Roger "Rukka" Störling, Gunborg Lehmus and Gurli, and Henry Simell.
In the early 1950's, Gunborg designed the iconic Welder Waterproof Yellow Raincoat
In the early 1960s, production expanded to woven plastic mats and air cushion structures for sports facilities such as tennis courts, ice hockey rinks, and swimming pools.
In 1966, the company changed its name to "Rukka Products", after Roger Störling's nickname.
In the 1970s, the company returned to sportswear production with sailing and motorcycle apparel.
The company name was shortened to "Rukka Oy" in 1981.
The mid-1980s saw the first joggers, golf, and first ski wear. The company introduced Three-Layer Gore-Tex Motorcycle Jersey.
In the 1990s, became part of the Luhta Sportswear Company. Its product range expanded to include cross-country skiing.
In 1995, Rukka presented the RVP Air Protector World's Best Breathable Protector
In 2000, launched Air Power.
In 2007, Rukka introduced the first laminated waterproof leather garments in the collection.
In 2009, the third generation of Rukka SRO equipment was launched and the first Rukka series was launched.
Brand Features
As a Finnish sportswear brand, Rukka believes that cooperation with Finnish and international top athletes in various fields will not only make the Rukka brand known, but also promote the continuous improvement of Rukka's product development and brand supply chain. Athlete feedback also helps in developing products that are best delivered to consumers.
Brand Sponsorship:
2024 Paris Summer Olympics, official partner of the Finnish Olympic and Paralympic delegation
Definition of Brand Logo
Nautical-related products once formed an important part of the company's business and are still reflected in the logo: the colorful flags are actually part of the international maritime signal flag alphabet, spelling out the letters R, U, K, K, A.