For decades, sponsorships have been an effective way for Luhta Sportswear Company to gain visibility and publicity for its brands, but it has also been an important way to test and gain insight for the development of functional sportswear.

Over the decades, a wide range of sports enthusiasts, amateurs and professionals, have been seen wearing the company’s brands while skating and skiing, playing golf, swimming, motorcycling and driving rally – and even while competing at the highest level of athletics at the World Ski Championships and the Olympics. The company’s sponsorship activities began in the 1960s and continue today. 

Some of our current sponsorships include: 

• Official partner of the Finnish Olympic teams 

• (PyeongChang 2018, Tokyo 2020 and Beijing 2022, Paris 2024, Milan and Cortina d’Ampezzo 2026)

• Official partner of the Finnish national ice hockey teams 

• Official partner of the Finnish Figure Skating Association 

• Groupama-FDJ cycling team, France

In previous years, the company’s brands have had a prominent role and visibility at the World Ski Championships (clothing for volunteers in 1978, 1989, 2001, 2017), the 2012 European Athletics Championships in Helsinki, and the 2009 European Figure Skating Championships in Helsinki. We have also collaborated with the Finnish Skating Federation and with the Toyota and Citroen rally teams. 

Additionally, the company’s brands have sponsored dozens of cross-country skiing world champions, renowned motorcyclists, golf professionals, alpine skiing clubs, national combined and ski jumping teams, F1 powerboat world champions.... The list of prominent athletes who have worn and continue to wear the company’s clothing is long.