Brand Name: LUHTA SPORTSWEAR COMPANY

Overview

Luhta Sportswear Company is a Finnish family business founded in 1907 in Lahti, also known as the L-Fashion Group. Our best-known brands are Luhta, Icepeak, Rukka, Torstai, Dachstein, Ril’s, and Your FACE.

Luhta is the leading Finnish clothing group, one of the largest sportswear companies in Europe. Active people in more than 50 countries around the world have chosen and used our unique brands and products, representing Finnish heritage and know-how. The Group's main markets are Central Europe, Germany, Austria, France, the Netherlands, and Italy.

Basic information

English name: Luhta Sportswear Company

English legal name: L-Fashion Group Oy

Industry: Outdoor Apparel

Brand Vision: We inspire an active and healthy lifestyle from one generation to another.

Main product lines: Jackets, pants, shoes, and other products

Brand headquarters: Lahti, Finland

Brand introduction

Luhta Sportswear Company has established a diverse product line to meet the needs of different customers and provides integrated services from clothing to accessories for R&D, production, and sales. It always adheres to the brand characteristics of "calm, harmonious, simple, and relaxed". Its unique product development, design, production, and sales capabilities provide consumers with professional, comfortable, and cost-effective outdoor leisure sportswear.

Business introduction

Luhta Sportswear Company specializes in integrated services such as R&D, production, and sales of outdoor sportswear and ski clothing.

Brand history

1907-Mr. Vihtori Luhtanen founded his own company

1910-Mr. Vihtori Luhtanen built up their own sewing workshop

1920-Mr.Luhtanen expanded his business to Helsinki

1928-The first industrial sewing workshop was completed in Lahti with 30 employees

1950s-Market supply and competition gradually returned to normal, and the product focus was more on casual wear

1960s-Main products were dresses, shirts, and trousers; meanwhile, new distribution channels were developed

1970s-Luhta began to enter the international market, actively researched and developed new products, and adapted to the process of globalization

1980s-Luhta Group launched outdoor clothing and ski clothing in Europe

1990s-Luhta already owned LUHTA, RUKKA, ICEPEAK, and other business lines

2000-Luhta began to build a new global operating system; and officially changed its name to Luhta Sportswear Company

Brand Concept

Luhta Sportswear Company combines dynamic design, quality production, solid customer understanding and effective marketing into a portfolio of smart-choice brands. This focus gives us deep insight into creating maximum long-term value for all our stakeholders.