As Ril’s turns 25, we are turning our gaze to the future and inviting you to join us for our next chapter, which is innovative, modern and empowering. Ril’s has always been a brand of strong women. Thus, the best person to lead us to our new era is our brand ambassador Meeri Koutaniemi.

Photographer and journalist Meeri Koutaniemi, who addresses the female identity and empowerment in her work, is the face of Ril’s’ jubilee year. She models our expressive autumn/winter 2022 collection inspired by themes of growth, progress and togetherness.