Equity is justice

As Ril’s turns 25, we are turning our gaze to the future and inviting you to join us for our next chapter, which is innovative, modern and empowering. Ril’s has always been a brand of strong women. Thus, the best person to lead us to our new era is our brand ambassador Meeri Koutaniemi.

Photographer and journalist Meeri Koutaniemi, who addresses the female identity and empowerment in her work, is the face of Ril’s’ jubilee year. She models our expressive autumn/winter 2022 collection inspired by themes of growth, progress and togetherness.

25 years of Finnish fashion

Ril’s was founded in 1997 based on a concept of timeless but modern clothing. Our designer and business wear collections are classy and easy-to-combine wardrobe favourites.

Ril’s was named after the strong women who built the brand. The name carries a piece of history and reflects the brand’s identity perfectly. Since the early days, our mission has been to offer every woman the opportunity to be the best version of themselves.