Luhta is one of the largest sportswear companies in the Nordic countries. Active people in over fifty countries around the world appreciate and depend on our personal smart-choice brands, all of which reflect an uncompromising Finnish heritage and Nordic know-how.
We are committed to intensive customer and end-user focus, creative innovation consistently delivering dynamic design, quality production and effective marketing.
Our unswerving passion and purpose is to make you win – by offering unmatched experiences to our end-users, or real value to our employees, partners and investors.
Luhta Sportwear Company in brief
Luhta Sportswear Company is a Finnish family business founded in 1907 in Lahti, where we still maintain our headquarters. Well established, financially robust and a trustworthy employer, partner and corporate citizen, we are one of the largest sportswear manufacturers in the Nordics. We employ 1,320 people. Group turnover is some €196 million (year 2021).
Our best-known brands are Luhta, Icepeak, Rukka, Torstai, Dachstein, Ril’s, O.i.s. and Your FACE. Our retail brands are Luhta Brand Store, Luhta Outdoor Store, Aleksi 13, Your FACE, Ril's and Aleksi 13. The Group's main markets are Central Europe, France, the Netherlands and Italy.
Luhta Sportswear Company combines dynamic design, quality production, solid customer understanding and effective marketing into a portfolio of smart-choice brands. This focus gives us deep insight into creating maximum long-term value for all our stakeholders.
We strive to anticipate evolving consumer expectations and continuously reinvent our forward planning to match them most profitably. By maintaining close customer and end-user focus, we have the most powerful tools for achieving commercial success and building an enduring reputation.
To be the most preferred sportswear company in the industry, delivering measurable value to our employees, partners, end-users and investors.
To continuously explore new profit opportunities, and develop our brand and product offering to meet tomorrow's market expectations today.
ENTREPRENEURSHIP is our foundation
We are a Finnish family business with a history spanning more than 100 years – a well established, financially robust and a trustworthy employer, partner and corporate citizen. A close-knit group of committed, actively involved individuals with a shared ambition to excel. We respect knowledge, experience and each other. Believing in ourselves and in what we do makes the difference.
INNOVATION is our core competence
We question everything, because curiosity is the route to innovation and success. We combine design, production and marketing into a portfolio of smart-choice brands.
Our focus on these 3 perspectives gives us deep insight into creating the best long-term value for all parties who sell or use our products – and it helps us to increase our competitiveness in the marketplace.
TRANSFORMATION is our edge
At every stage of development, operations and transformation, we stay close to our customers and act more agile than our competitors. We strive to anticipate future changes and continuously reinvent how we work to match them most profitably. We remain focused and decisive, and move quickly to create the best long-term value for ourselves and our stakeholders.
EXPERIENCE is our future weapon
By combining our experience and insight with strong customer and end-user focus, we create powerful tools for achieving commercial success and for building a trustworthy reputation.
By making the most of our family business heritage and by grasping constantly evolving end-user expectations, we help everyone to stand out – however and wherever they challenge themselves
PERFORMANCE is how we build success
We add long-term value to everything we do. We listen and learn, and optimise the way we operate to address our markets in the most profitable way.
Our heritage drives us to deliver value and return on investment to our investors, retail customers and consumers alike – while sustaining our financially robust, trustworthy and caring reputation.
You WIN WITH US
Winners never stop at the finishing line. Their sights are already on the next challenge. We stay curious, always on the lookout for new directions in design, production and marketing – always responsive to the ever-changing dynamics of end-user and retailer demand. We draw on the unique insights of a business history spanning more than one hundred years, as well as today’s solid reputation for financial strength, close relationships and corporate trust. We listen and learn. We question everything. We anticipate the opportunities of tomorrow, and encourage our people to maximize their true potential. Staying alert and flexible enables us to create competitive advantage, transform our insights to differentiating end-user experiences, and deliver long-term value for our employees and partners.
With us, you win.