Rukka signs major sponsorship deal with Finnish Ice Hockey Association
Rukka, a brand of the Luhta Sportswear Company, has signed a major sponsorship deal with the Finnish Ice Hockey Association. The agreement encompasses both men’s and women’s national teams and junior national teams. The agreement lasts until 2022, when the men’s ice hockey world cup will be held in Tampere and Helsinki.
“The Rukka sponsorship is significant both for the Ice Hockey Association and for the teams, and we are naturally very happy about the start of this cooperation. Rukka is known for uncompromising quality and comfort, which is just what the Finnish ice hockey players need”, says Lassi Rönkkönen, sales and marketing director of the Ice Hockey Association.
Pasi Luumi, sales manager of the Sports division at Luhta Sportswear Company – Rukka’s parent company – says athletic sponsorships are important not only from a societal standpoint, but also in terms of marketing and product development.
“As a Finnish sports brand, we want to support this sport that is so beloved by the Finnish people, and stand by the side of our national teams and the Ice Hockey Association”, Luumi continues. He goes on to describe the importance of collaborating with top athletes to the brand’s product development process: “We want to make the best possible sportswear for the public, too, and the feedback we get from athletes helps us develop our products.”
Internationally, Rukka is best known for sport-specific collections for disciplines such as running, training or cross-country skiing and for Rukka Motorsport equipment. Rukka is part of the Luhta group, which is one the biggest sportswear companies in the Nordic countries and widely known across Europe. The company’s product lines are sold in over 50 different countries.
Pasi Luumi, Sales and SP Manager, Luhta Sportswear Company, L-Fashion Group Oy
Phone: 040 071 6519
Lassi Rönkkönen, Sales and Marketing Director, Finnish Ice Hockey Association
Phone: 050 575 0212
U20 Lions hold press conference at Luhta Tower
The Finnish Ice Hockey Association and the Finnish men’s national under-20 ice hockey team held a press conference on Saturday, December 14, at Luhta headquarters in Lahti. During the event, Rukka presented the U20 team with Rukka hoodies to be taken along to the World Juniors and given as a prize to whoever the team votes best player at the tournament. The World Junior Hockey Championship 2020 will be held from December 26, 2019, to January 5, 2020, in Czechia.