Rukka of Luhta Sportswear Company dresses the Finnish Olympic teams at the Summer Olympics in Paris 2024
The well-known and respected Finnish brand Rukka has been chosen to dress the Finnish Olympic team for the upcoming Olympic Games in Paris 2024, and the contract will continue until the Winter Olympics in Milan 2026. The collections are designed to meet the high quality standards of elite sport and the conditions at the venues.
The name Rukka is familiar to almost everyone in Finland and a number of sport enthusiasts in Europe. Cross country and alpine skiing, jogging, motorcycling, boating or golf - the brand is familiar to many different sports enthusiasts. What they have in common is technical performance and functionality in the sport for which the garment is designed.
The Rukka label on clothing means high quality and functionality in the sport for which the garment is designed. Rukka products are developed by product development professionals and tested in practice by active enthusiasts and professionals in various sports.
Rukka is a well-known and respected brand in Finland. Steadily growing exports have made the brand known worldwide. The Olympic Games offer an excellent opportunity to increase the visibility and sales of the Rukka brand in the important Central European market.
Luhta Sportswear Company's Olympic partnership continues with the Rukka brand
Since 2017, Luhta Sportswear Company has been responsible for the clothing of the Finnish Olympic team. The partnership will continue with the renewal agreement, but the Icepeak clothing familiar from previous Games will now be replaced by Rukka.
Pasi Luumi, Sales Manager Finland at Luhta Sportswear Company, is delighted that the partnership will continue until 2026:
- Exercising ordinary fitness enthusiasts and supporting competitive sports are both part of our company's DNA and an integral part of our value base, so the continuation of the cooperation is a valuable thing for us.
- We have received a lot of valuable information from the athletes of the Finnish Olympic team about collections suitable for different competition conditions. The 2021 Summer Olympics were held in the sweltering heat of Tokyo, the 2022 Winter Olympics in the cold and windy conditions of Beijing. Now it's time to take the next step and start planning for the upcoming Paris and Milan Cortina Games.
Ville Köngäs, Marketing and Customer Relations Director of the Finnish Olympic Committee, believes it is important that the Finnish Olympic team's outfits continue to come from a Finnish clothing manufacturer:
- The International Olympic Games will involve 206 countries, including both countries known for strong fashion industry and smaller countries without their own clothing industry. It is great that a country the size of Finland can find a suitable clothing manufacturer for its Olympic team from own country. The cooperation agreement between Luhta and the Olympic Committee is significant. In addition to the Paris and Milan Cortina Games, the cooperation will cover the clothing of the Paralympic teams, the Youth Olympic teams and numerous other multi-discipline teams during the contract period. A partnership of this level is of huge importance to us.
Luhta Sportswear Company:
Luhta Sportswear Company is one of the leading clothing companies in the Nordic countries. The family-owned company specializing in active sports and sportswear was founded in 1907 in Lahti, where the company's headquarters are still located. As an established, financially stable and reliable employer, partner and member of society, Luhta is one of the largest textile companies in the Nordic countries. The Group is internationally best known for its Luhta, Icepeak, Rukka, Torstai and Ril's brands. www.luhtasportswearcompany.fi, Rukka: /b/rukka
The Finnish Olympic Committee is a national sports and physical activity organization that works to help Finns move more and succeed in top-level sports. Together with our member organizations and partners, we build vitality in Finland through sport and physical activity.
U20 Lions hold press conference at Luhta Tower
The Finnish Ice Hockey Association and the Finnish men’s national under-20 ice hockey team held a press conference on Saturday, December 14, at Luhta headquarters in Lahti. During the event, Rukka presented the U20 team with Rukka hoodies to be taken along to the World Juniors and given as a prize to whoever the team votes best player at the tournament. The World Junior Hockey Championship 2020 will be held from December 26, 2019, to January 5, 2020, in Czechia.
Rukka signs major sponsorship deal with Finnish Ice Hockey Association
Rukka, a brand of the Luhta Sportswear Company, has signed a major sponsorship deal with the Finnish Ice Hockey Association. The agreement encompasses both men’s and women’s national teams and junior national teams. The agreement lasts until 2022, when the men’s ice hockey world cup will be held in Tampere and Helsinki.
“The Rukka sponsorship is significant both for the Ice Hockey Association and for the teams, and we are naturally very happy about the start of this cooperation. Rukka is known for uncompromising quality and comfort, which is just what the Finnish ice hockey players need”, says Lassi Rönkkönen, sales and marketing director of the Ice Hockey Association.
Pasi Luumi, sales manager of the Sports division at Luhta Sportswear Company – Rukka’s parent company – says athletic sponsorships are important not only from a societal standpoint, but also in terms of marketing and product development.
“As a Finnish sports brand, we want to support this sport that is so beloved by the Finnish people, and stand by the side of our national teams and the Ice Hockey Association”, Luumi continues. He goes on to describe the importance of collaborating with top athletes to the brand’s product development process: “We want to make the best possible sportswear for the public, too, and the feedback we get from athletes helps us develop our products.”
Internationally, Rukka is best known for sport-specific collections for disciplines such as running, training or cross-country skiing and for Rukka Motorsport equipment. Rukka is part of the Luhta group, which is one the biggest sportswear companies in the Nordic countries and widely known across Europe. The company’s product lines are sold in over 50 different countries.
Pasi Luumi, Sales and SP Manager, Luhta Sportswear Company, L-Fashion Group Oy
Phone: 040 071 6519
Lassi Rönkkönen, Sales and Marketing Director, Finnish Ice Hockey Association
Phone: 050 575 0212